The followers number is no longer enough to assess the influence potential of a community. Headoo Graph is an exclusive Instagram tool that allows brands to identify genuine social influencers and certify the reach potential of their followers.
Dynamic identification of the influence of each user interacting with #mybrand according to their number of 1st rank followers.
Perfectlya : 3800 followers
Inconclusive detection of Perfectlyia’s 2nd rank followers: this user has followers with little influence potential.
Ataeva Iruld : 1800 followers
Premium detection of Ataeva Irulda’s 2nd rank followers: this user has very influencial followers.
Ataeva has half as many followers as Perfectlya but word of mouth potential within her community is 10 times bigger
AND TO GO EVEN FURTHER
The graph makes it possible to detect existing interactions between influencers and carries out semantic analysis of other hashtags.