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The consumers you’re trying to reach on Facebook already view user-generated content as genuine and engaging. Instead of fighting this consumer trend, it’s time to embrace it.
Social media networks’ users don’t want to click on a stock image when their social feed is full of more interesting and authentic content.
92% of consumers trust earned media more than owned media and 81% of consumers have said their purchasing decisions have been influenced by social media posts.
Case study Headoo